Why I Created Naturaz

My vision is to help as many women and children to love, handle and wear their beautiful natural hair, regardless of type, with ease, beauty and grace.  It is possible not to damage your hair over a long period of time.  It is possible not to feel like you have to cover up your hair and scalp due to damage.  It is possible to care for your child's hair in a positive way that will help them fall in love with their curls and coils.

I developed the Naturaz Hair Care line to help people like myself with dry, very curly, coily hair. My hair, which I've always worn natural, was always a challenge to manage and it tangled a lot. In addition, when I looked around me, I noticed a lot of women suffering from non-genetic hair loss.  When I was testing out my formulations in the market, many women would approach me about hair thinning around their temples or on the crown of their heads.  I noticed how children were struggling with painful and long wash days.  I was determined to get to the root cause.  Curly, coily hair, tends to be dry.  Oils produced by the scalp do not travel far along the length of the hair and this results in dryness. 

I understood that the root cause that was driving women and children to practices that affected their hair and scalp was mainly because of dry, really difficult to comb hair.  I was determined to find a solution. 

Using my chemistry, health and technical background, I formulated Naturaz hair care products. 

My goal was to focus on rich, exotic ingredients that have been used traditionally on hair and combine them with other deeply moisturizing ones to create what we now call the "Moisture Blast Experience."  Mother's have often referred to our Naturaz Rehydrating Mist & Detangler as the "Magic Detangler!"  Our clients have shared that their hair is healthier, shows volume, shine and has bounce or that for the first time they can comb through their hair!  Based on the feedback we've received, I know for sure that our Moisture Blast System will make a difference for your dry tresses.  It has for my daughter who has the tiniest coils you ever saw and as you know, the tinier the coils, the dryer the hair!

Naturaz Hair Care products will deliver lasting moisture to you hair.  Your natural curls will blossom and your well moisturized hair will be soft, manageable and easy to style. 

I personally take great care to make sure that what goes into the product is good for you.  This is because the intersection between health and personal care products is of great interest to me.  One of our latest changes was to include steam distilled sunflower lecithin in our products.  It is a powerful emolient that is loaded with vitamins and the Naturaz Styling Moisturizer delivers it effectively to your hair and scalp.  I'm very passionate about continuously improving this product line because I and my entire family use it.  I  want Naturaz products not only to be best in class.  They need to be safe and beneficial for my child, your children and for your entire family.  This is my commitment to you.  

Read the Naturaz Blog to help you along your journey and if you need additional help, reach out to us at customerservice@naturaz.com 


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